Here at Clear Design we’ve set up and managed many successful email marketing solutions and campaigns for a wide variety of clients. Here are our top 10 tips for being successful with your email newsletter and campaign management.
- Get to the point - An email inbox is a busy place, your key message and email subject heading is vital.
- Permission matters - Make sure you have permission to send the email. Not only do you need to have permission to email people, but it helps to remind them of how they gave you permission.
- Make it relevant and specific – Just having permission is not enough, the content you are sending must also be relevant for the individual otherwise they’ll be quick to unsubscribe, or worse, report you as spam.
- Image blocking is common – You can’t rely on people actually seeing your images, so make sure you key points are always covered in the email text.
- Make unsubscribing easy - There’s no point emailing people who are not interested.
- Test, test, and test it again – It’s the only way to be confident about your design working.
- Avoid Spam trigger words – Take a look at Outlook Junk filter list and don’t use excessive capitilastion or exclamation marks.
- Meet your legal obligations – You must comply with Data Protection Laws when considering how and where you will house and keep your email marketing list.
- Timing – Plan when your campaign will land and make sure it doesn’t get lost in the overnight pile.
- Promote your brand - Make sure that your email accurately represents your brand. Email marketing is a great way to expose your brand.
