We made Crown Jewells sparkle online

Brief

Crown Jewells have been selling designer costume jewellery at shows and events since 2010 and had found customers increasingly wanted to buy online as well. We were approached to design and develop a site that retained the essence of the brand.

Solution

The design team spent time understanding the brand and how customers currently purchased. They were struck by the effectiveness of the dark presentation materials used at shows and continued this through to the website.

The intense site colour allows the jewellery to take centre stage and reinforce the brand positioning. To help build customer databases, customers are encouraged to register accounts when viewing their jewellery and the ‘pick of the month’ page is an ideal showcase for new jewellery.

Add some jewellery to your outfit here.