Senior appointment for our design team
9th February 2012
Shrewsbury design, digita
l and marketing communications agency Clear has appointed James Gough as senior designer.
James has particular expertise in design for digital media and branding. He has worked in several Shropshire design and digital agencies as well as lecturing in the use of graphic design software at The University of Derby.
Gavin Mills, managing director of Clear said: “James will play a key role at Clear, working closely with our creative...
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Cookie law changes
21st December 2011
From May 2012, an EU directive on digital marketing will come into effect in the UK. This will change the presumption of consent, so websites can only use cookies if the user has opted in to having their cookies used in this way – and the fine for non-compliance will be up to £500,000.
The concern of many retailers is that asking people to fill in cumbersome forms can lead them to abandoning the site altogether. Also, it is human nature to say ‘no’ when a site requests to use your data. Even if you find it helpful to have recommended items you may like...
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When Clear met Magento
17th November 2011
Gavin went to London to meet Magento at the first ever British Magento Conference recently. Magento is our favourite open-source software for ecommerce sites so we wanted to find out more about Magento’s plans for the future, especially now it’s linked up with eBay and Paypal. It’s exciting stuff that promises to revolutionise the way we all shop online – again.
Here’s the top three things you need to know about the future of Magento
X.commerce is coming! There was a lot of concern around what X.Commerce would mean for...
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Welcome to our new look website!
9th August 2011
We thought it was time for a refresh so we've given ourselves a taste of our own medicine and redesigned the site - hope you like it!
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New office officially opened
26th July 2011
Our new offices on 5 Town Walls in Shrewsbury were officially launched on Friday with a ribbon cutting ceremony by the Mayor of Shrewsbury and a party for our clients and supporters.
With a tour of our new offices, a rather fabulous tweet wall for all those who couldn’t make the party and a look at our latest work our guests got a real taste of Clear. It was great to see so many people here (despite the torrential ra...
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Campaign measurement
2nd June 2011
How do you measure the effectiveness of a campaign? Whether it’s through column inches gained, web traffic generated or new sales leads, measures of success will look very different to different people. What’s important is deciding at the start what your measures will be and using these throughout the life of the campaign, not just as the closing chapter.
Consider this: most companies have a set of corporate key messages to be used throughout their communications, from press releases to newsletters and marketing campaigns. But how many actual...
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Clear gets grilled!
12th May 2011
Today we played host to three judges from the Shropshire Business Awards, as we’ve been shortlisted in the Managing Change category.
This is hugely exciting for us, as our shortlisting in an extremely competitive category is the icing on the cake for a great year of change, which has seen us expand our offer to include marketing, move to swish new offices on Town Walls in Shrewsbury and appoint a Managing Director. We’re even more pleased that not only have we made the shortlist of four businesses but that we’re in excellent company as...
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Our direction is Clear
15th April 2011
We’ve appointed a Managing Director to support our growth strategy. Gavin Mills has Managing Director of Clear, having stepped up from his role as Technical Director.
In his new role Gavin has already overseen the acquisition and renovation of new office space, and will now implement our ambitious growth strategy.
Gavin said: “The creation of this new role reflects the growth Clear has already unde...
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We're on the move...
24th March 2011
We’ve moved to a bigger office to accommodate our growing team. We’ve not gone far though – from Monday 28 March our new address is 5 Town Walls, Shrewsbury, SY1 1TW.
Our new offices have been converted especially for us, so we now have more meeting space on the ground floor (and a roof terrace for meetings when the sun is shining).
We’re sure to invite you round to take a look at the new off...
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Marketing Manager for Clear
24th February 2011
Vivienne Band has joined the team at Clear as Account Manager.
She brings a wealth of experience gained within marketing agencies including Golley Slater and most recently as Marketing Manager for Archery GB, the national governing body for archery.
This appointment will allow Clear to broaden our client offer and provide integrated marketing communications campaigns.
As our account manager, she will p...
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Heritage Project Goes Live
2nd October 2010
We’re pleased to announce that the creation of an online platform to share the fascinating history of the area and provide educational resources.
Visitors to the site can use the interactive trail maps to explore the area and download walk routes. The site also provides visitors with the opportunity to listen to Podcasts which feature recordings by members of the local community.
Take a look www.dawleyhe...
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Fre Energy Branding Unveiled
2nd September 2010
Clear have just unveiled a new brand identity for Fre Energy.
Fre is a rapidly expanding business providing Anaerobic Digestion solutions to farms. There patented system produces sustainable energy from waste products.
The new logo has been created to provide a fresh, modern appearance and clearly position the business as a market leader. The project has also involved reviewing current marketing material and re-des...
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