Cookie law changes
21st December 2011
From May 2012, an EU directive on digital marketing will come into effect in the UK. This will change the presumption of consent, so websites can only use cookies if the user has opted in to having their cookies used in this way – and the fine for non-compliance will be up to £500,000.
The concern of many retailers is that asking people to fill in cumbersome forms can lead them to abandoning the site altogether. Also, it is human nature to say ‘no’ when a site requests to use your data. Even if you find it helpful to have recommended items you may like...
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Welcome to our new look website!
9th August 2011
We thought it was time for a refresh so we've given ourselves a taste of our own medicine and redesigned the site - hope you like it!
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New office officially opened
26th July 2011
Our new offices on 5 Town Walls in Shrewsbury were officially launched on Friday with a ribbon cutting ceremony by the Mayor of Shrewsbury and a party for our clients and supporters.
With a tour of our new offices, a rather fabulous tweet wall for all those who couldn’t make the party and a look at our latest work our guests got a real taste of Clear. It was great to see so many people here (despite the torrential ra...
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Campaign measurement
2nd June 2011
How do you measure the effectiveness of a campaign? Whether it’s through column inches gained, web traffic generated or new sales leads, measures of success will look very different to different people. What’s important is deciding at the start what your measures will be and using these throughout the life of the campaign, not just as the closing chapter.
Consider this: most companies have a set of corporate key messages to be used throughout their communications, from press releases to newsletters and marketing campaigns. But how many actual...
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Intelligent Capture gets a refresh
28th April 2011
Following a re-branding exercise award winning data capture and document management company Intelligent Capture engaged Clear to develop their online presence.
The new site allows Intelligent Capture to update information quickly using a purpose built content management system. This facility provides visitors with new and engaging information as latest news and articles are added to the site. Interactive image scrollers and moving images have been included to improve the visitor experience.
“Even with tight deadlines, Clear Design have been profess...
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Marketing Manager for Clear
24th February 2011
Vivienne Band has joined the team at Clear as Account Manager.
She brings a wealth of experience gained within marketing agencies including Golley Slater and most recently as Marketing Manager for Archery GB, the national governing body for archery.
This appointment will allow Clear to broaden our client offer and provide integrated marketing communications campaigns.
As our account manager, she will p...
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Clear gets fresh!
18th October 2010
Clear has developed a new campaign for the UK launch of CB12, the best selling mouthwash in Scandinavia.
The campaign will be aimed at raising awareness of the product, a scientifically proven mouthwash with a unique formula to ensure fresh breath for 12 hours.
Launching this month at the UK’s premier Dental Exhibition in London, Clear has been tasked with designing the exhibition stand, e-commerce we...
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